As a wise publican once said: “I can’t make any money from a wet seat.”
Australians love alfresco eating and drinking, and hospitality operators are meeting that demand with increasingly larger and more sophisticated outdoor spaces.
But that added size and complexity needs a commensurate level of investment in ensuring patron comfort. As our sage publican so succinctly summarised it: a wet seat makes no money; and in a similar way, a seat that’s unprotected from the prevailing wind; or a seat that’s monstered by full summer sun; or a seat that’s uncomfortably chilly… they’re all seats that aren’t fulfilling their potential.
Featured above is the Bromic Smart-Heat Platinum Gas, as people enjoy the alfresco atmosphere at the Albion Hotel in Melbourne.
One example of a venue that takes the comfort of its patrons more seriously than most is the recently relaunched Albion Hotel in South Melbourne. The Albion’s rooftop bar has 270° views back to Melbourne’s skyline, and a 5am licence. It sees a steady flow of patrons day and night, and on weekends is a veritable venue unto itself, accommodating hundreds of patrons.
The rooftop bar is a huge investment for its owners, Albert Park Leisure; an investment it has insured with extensive measures to maintain patron comfort regardless of the season or the prevailing weather.
Keeping guests comfortable during all four seasons is the Bromic Smart-Heat Tungsten Gas heater.
Louvered and retractable roofing systems combined with retractable screens weatherproof the alfresco venue as well as protect patrons from summer sun. With a press of a button the rooftop bar can be entirely open or completely shut down and protected from the elements.
But patron comfort on the rooftop isn’t something staff can ‘set and forget’: “With Melbourne’s weather it can be 30 degrees one minute and then hailing the next,” observed Managing Director Matt Darcy. “It’s so important for our management team to pay attention to detail. By having the versatility of automated blinds, if the wind suddenly changes from a southerly to an easterly we have that ability to immediately respond. The heating’s also very important when it comes to creating the perfect ambience and temperature. Lighting, the sound and the heating is something that our management team are constantly monitoring and that’s what we pride ourselves on: providing an amazing product by ensuring all those components are looked after.”
- On July 23, 2018